Clear strategic thinking depends on a solid assessment of your organization’s internal and external environments. SWOT, which stands for Strengths, Weaknesses, Opportunities, and Threats, is one of the simplest and yet most powerful tools that you as a manager can use to bring your strategic situation into sharper focus. Let’s begin this introduction to SWOT where so much has begun: with the Tower of Babel. This topic suggests a SWOT analysis of the Tower of Babel project and then asks you to SWOT one of your own strategic issues. The objectives for this topic are to:- Understand the basis of SWOT analysis.
- Apply a SWOT analysis to a strategic issue within your organization.
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