“The difficulty lies not so much in developing new ideas, as in escaping from the old ones.” – John Maynard Keynes The word entrepreneur is derived from two words, entre, meaning to ‘enter’ or to ‘penetrate in between’, and prendere, meaning to ‘grasp’ or ‘seize hold of’. Therefore, an entrepreneur is one who penetrates the spaces between established boundaries and seizes opportunities that are overlooked by others. It is precisely this ability to challenge the dominant worldview and ‘think the unthinkable’ that gives those with an entrepreneurial imagination a decisive advantage over those who pursue strategies based on conventionally held ideas and beliefs. This topic provides you with some thought strategies to stimulate your entrepreneurial imagination and invites you to shift the focus of your attention to creating added value for your organization. The objectives for today’s session are to:- Understand how the entrepreneurial imagination is created through shifting paradigms or worldviews.
- Develop paradigm-shifting strategies to innovate new value-adding products/services/practices within your organization.
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